The men were wishing their boss, William K. Martin, a Happy Birthday by sending this greeting. The Ice and Cold Storage (in 1938) was located at 510 Sheridan Avenue at the corner of Franklin Street. Below, the business is shown in rubble after a fire. Other photographs from the fire and the business can be viewed at this link by clicking "fire." In a 1947 manufacturer listing, the Ice and Cold Storage is still listed at 510 Sheridan Avenue, so the fire was either after 1947 or was re-built. At this time; E.M. Reynolds was the president and Mr. Martin was the secretary and treasurer of the business. There was an "ice factory" as early as 1878 owned by William Martin on Green Street.